Story
I trained as a doctor. Six years of medical school, then a postgraduate degree in healthcare management, the track that prepares people to run hospitals, not design software.
A startup called AIT Assistance brought me in as a medical expert. Ukraine was running a national reform to digitize its hospitals: a digital doctor’s office, mandated by the state. AIT Assistance was building the electronic hospital behind it: departments, wards, doctor and patient profiles, diagnostic equipment, a structure that could chain multiple hospitals into one patient journey. The first rollout covered hospitals under Ukrainian Railways.
I wasn’t hired to design. I was hired to know what a hospital actually needs. But the platform needed someone to turn that knowledge into screens, workflows, and a system doctors and administrators could use, so I became that person too. Two designers reported to me before the year was out.
That’s the pattern that’s followed me since: I keep ending up doing more than the title says, because the work in front of me needs it. Fifteen years and eight companies later, the throughline hasn’t changed: see the real scope of the problem, build the system it needs, and name what you actually did.
Scope vs title
My contract titles have run narrower than my work more than once. At AIT Assistance, I was hired as a medical expert and became a design lead who hired and managed two designers. At DXC/Halliburton, I was the Lead across ten designers and three teams, never their people manager of record. At City of Toronto, my contract says Senior Designer; I run the design system as its lead and playing coach.
I state both on this site: the title on paper, and the role I actually performed. No inflation, no false modesty, just what happened.
Experience
- City of TorontoAug 2025–present
Design System & Product Design Lead (contract title: Senior Designer)
Built the design system from scratch with full governance; led the 311 redesign to production
- UpstarsFeb–Jul 2025
Product Design Lead
Full management of two designers, built the operating model from scratch
- FluxHRAug 2024–Feb 2025
Head of Design
0-to-1 AI recruitment platform, public launch in five months, 1,000+ users in three months
- DXC Technology / LuxoftJan 2021–Jul 2024
UX/UI Design Lead
Led across 10 designers and 3 teams; enterprise ecosystem for Halliburton, Mastercard, Kuwait Petroleum, Tesco
- Trip ArcOct 2022–Jul 2024 (parallel with DXC)
Senior UX/UI Designer
B2B and B2C travel platforms, OpenAI voice chatbot MVP
- Hillel International IT SchoolDec 2020–Oct 2022
UX/UI Instructor
200+ sessions, 89% of graduates placed in jobs
- IntelliasFeb 2019–Dec 2020
Lead UX/UI Designer
14 products across HERE, Mercedes-Benz, Land Rover, Hyundai, DKV
- AIT AssistanceAug 2012–Apr 2016
Digital Design Lead
Hired as a medical expert; built and led the design function for a national hospital-digitization platform, 28 hospitals at MVP
Domains & skills
Design systems and governance · Design leadership and team building · 0-to-1 product design · UX architecture for complex platforms · Stakeholder and executive communication · Accessibility (AODA/WCAG) · Healthcare, fintech, automotive HMI, government platforms
Education
- Doctor of Medicine (MD), General Medicine: Oles Honchar Dnipro National University, 2003–2009
- Postgraduate Degree, Healthcare Management (MBA Equivalent): Dnipro State Medical University, 2011–2013
- UX Management: Strategy and Tactics, IxDF (Top 10% in class)
- UX Design for Augmented Reality, IxDF (Best in class)
Open to Design Manager and Product Design Lead roles.
